What is Conversion Rate Optimization?

Conversion rate optimization is the use of analytics, user feedback, and related measurements to improve a website's performance. Used correctly, the CRO can help improve key performance indicators or any other metric that you consider important to your business. Today, however, the CRO is mostly associated with attracting and acquiring new leads, customers, downloads, registrations, and subscriptions. It helps increase the percentage of passive browsers that turn into valuable conversions.

Conversion rate optimization, in essence, has everything to do with figuring out exactly what users are looking for as they arrive at a website and giving it to them. It takes various forms and is largely based on what KPI or key performance indicator you are trying to improve. Most of the time, CRO involves making CTA or call to action more apparent, other times, it means removing or simplifying time-consuming or complicated steps from the conversion funnel so conversions are easier to achieve.

Any business owner serious about attracting new customers and keeping existing ones should care about their website's conversion rate. One way or another, you are likely paying for traffic to come to your site. This means that higher conversion rates translate to better returns on investment. Moreover, converting the visitors you already have into paying customers is also a lot more cost-effective than attracting more visitors. Conversion rate optimization also enables you to address the limited attention span of average visitors by giving them exactly what they want before they can even think about clicking on the back button.

Since conversion rate is determined by a wide range of different metrics and indicators, it is important to remember that optimization should also be about getting the right kind of customers instead of merely optimizing the conversion rates of a page or a campaign blindly. Your optimization efforts are futile if the people you are attracting the wrong kind of people for your business.

5 Reasons to Develop Responsive Web Design for Nonprofits

If you run a non-profit organization, you are probably wondering if you should switch to responsive web design—a development technique that makes the layout of a website ‘fluid’ so that it can adjust based on what the screen size of the viewer is, whether it’s an Iphone, Android phone, a Windows tablets, an Apple tablets, or any-size laptops. Below we present five reasons why it is prudent to develop a responsive design for your non-profit’s website:

1. Fixed-Width Websites Do Not Fit Small Phone Screens

Your existing fixed-width site is built to exact specifications that do not respond to the viewing device. Your site might look fantastic on a desktop screen, but it is probably virtually unreadable on a Smartphone. People will find it very difficult to read and navigate your content—much less click your ‘donate’ button—if you don’t have a responsive website.

2. Mobile is the Future

There are no two ways about it. Mobile usage continues to climb and is unlikely to stop. As of May 2013, 56% of people in the world own smart phones, and 67% of them used that phone to access the web every day. Expect these percentages to continue to rise. Another Google study found that 25% of donors who gave online in 2013 made their donations from their mobile device.

3. Social Media Sharing is Easier with Responsive Design

Do you want your non-profit’s cause to be shared by as many people as possible on social media? Then you need to go responsive. As of January 2014, 556 million people use Facebook mobile. The same trend goes for Twitter and other top social sharing platforms. To take advantage of free social media publicity, you need to make it easy for users to access your website across different mobile devices to encourage them to share your message.

4. Responsive Design Makes You Ready for New Devices Yet-to-Come

Because responsive websites are designed with fluid structures, they are able to adapt their layouts to any device today and in the foreseeable future with minimal updates.

5. Boost Your SEO

Google and other leading search engines no longer rely on keywords and content in ranking a site—they also take into consideration responsiveness. This is why mobile-friendly and tablet-friendly websites often rank better.

5 Benefits of Reputation Management for Your Brand

Your business’ online and offline reputation is invaluable to your overall success. Not only does it increase customer satisfaction—reputation management also safeguards your company's name and image, which is important in today's fast paced, social media-driven world. Here are the top 5 benefits of reputation management for your business:

•    Enhanced customer satisfaction: Reputation management is largely about customer satisfaction. A significant part of reputation management strategies and programs is dedicated to monitoring all positive and negative feedback and online conversations about a business/brand. Knowing what customers are saying or thinking about a business, product, or service, allows that business to intervene where they lack strength and highlight the most favorable things about their brand. Consumer voice is a critical element when it comes to reputation management.

•    Improved PR channels: Reputation management also involves creation of better PR channels, which allows influencers to voice their public opinions of the brand. This creates strong connections to brand advocates and influencers, who are very valuable when it comes to swaying public opinion in favor of the business.

•    Cheaper marketing: Reputation management reduces marketing costs, as it leads to better and more effective ways of reaching out to customers. It allows businesses to discover the best channels where current and potential customers congregate and maximize the use of these platforms to market their brand. This also prevents wastage of marketing dollars and resources on ineffective marketing schemes.

•    SEO insight: Reputation management helps businesses gain insight into how the public searches for and refers to their brand, products, and services, thus helping them focus search optimization and marketing efforts on the right terms to improve organic traffic.

•    Overall positive perception about the brand/business: Reputation management helps businesses tell their best story, thus increasing positive perception about the brand through different online forums. Hire Innonline Solution to keep your company’s reputation intact and positive.

5 Benefits of Reputation Management for Your Brand

Your business’ online and offline reputation is invaluable to your overall success. Not only does it increase customer satisfaction—reputation management also safeguards your company's name and image, which is important in today's fast paced, social media-driven world. Here are the top 5 benefits of reputation management for your business:

• Enhanced customer satisfaction: Reputation management is largely about customer satisfaction. A significant part of reputation management strategies and programs is dedicated to monitoring all positive and negative feedback and online conversations about a business/brand. Knowing what customers are saying or thinking about a business, product, or service, allows that business to intervene where they lack strength and highlight the most favorable things about their brand. Consumer voice is a critical element when it comes to reputation management.

• Improved PR channels: Reputation management also involves creation of better PR channels, which allows influencers to voice their public opinions of the brand. This creates strong connections to brand advocates and influencers, who are very valuable when it comes to swaying public opinion in favor of the business.

• Cheaper marketing: Reputation management reduces marketing costs, as it leads to better and more effective ways of reaching out to customers. It allows businesses to discover the best channels where current and potential customers congregate and maximize the use of these platforms to market their brand. This also prevents wastage of marketing dollars and resources on ineffective marketing schemes.

• SEO insight: Reputation management helps businesses gain insight into how the public searches for and refers to their brand, products, and services, thus helping them focus search optimization and marketing efforts on the right terms to improve organic traffic.

• Overall positive perception about the brand/business: Reputation management helps businesses tell their best story, thus increasing positive perception about the brand through different online forums. Hire Innonline Solution to keep your company’s reputation intact and positive.

5 Best SEO Practices for Web Designers

Search Engine Optimization has established itself as a viable means to market businesses online. A properly optimized website can help double traffic and in turn, increase sales, readership, and consumer trust, which are all essential to business. SEO is a simple concept, yet a very complex subject that involves a wide range of processes. With the volume of online resources that tell different things about search optimization and its value to website owners, it can be hard to tell which information to trust and which tactics actually work, while avoiding the pitfalls of bad practices.

SEO can be quite confusing if you don't know the first thing about its processes. However, with the right guidance and the right set of skills and knowledge, you can break all misconceptions and have a stronger foundation for SEO, through which you can build your site around. SEO has three major aspects, namely, keyword research, on-site SEO and off-site SEO. Keyword research is the most basic concept that you should learn to make sure that you are targeting the right key terms as you develop your web design and content. On-site SEO, on the other hand, revolves around different means to build a search-engine friendly site and write content with search optimization in mind. Lastly, off-site SEO involves building links into your website and determining important analytics to determine which tactics and strategies are working for your site and which should be improved or discarded. Innonline Solution provides all kinds of activities in SEO which enable website to rank high and get maximum traffic.

Search engine optimization is an important subset of web marketing and to ensure success, best practices in five major aspects of the entire process should be observed, including:

• Keyword research (determining appropriate keywords)
• Website development (creating a search-engine friendly site)
• On-page SEO (content development)
• Off-page SEO (link building)
• Analytics (statistical measurements that determine the effectiveness of your SEO approach)

Tips to Make Your Ecommerce Website Successful

There are many virtual businesses that are running successfully, without the need for a physical office, thanks to the internet. However, like their physical counterparts, even e-Commerce sites are facing competition over the internet. There are other e-Commerce sites, which offer similar products and even same services like your site. So, what can you do to stand out on the internet?

Let us look at some of the tips that have made e-Commerce sites more successful:

1.    Website designing plays a significant role, when you are running a business on the internet. Your website is your ‘store’ or ‘office’. So, concentrate well on the designing aspect.

2.    Put up web pages that are simple and clear. DO not go for complex navigation options. Not everyone is internet friendly.

3.    Create a design that is catchy, but not too complicated that it takes away the attention from your products.

4.    Your home page or a landing page should clearly specify what you are offering. Make the contents crispy and easily understandable.

5.    If you are offering many varieties of products, it is wise to make groups and categorize them accordingly. When doing it, do not make it too complicated that people just get out because they are not able to find their particular product.

6.    When someone is using an e-Commerce site, his or her first concern before ordering, is to check about the delivery options and anything charged extra other than the specified amount. Making these things clear will give an impression of a ‘reliable site’ to purchase.

7.    Make the payment options simple, easier and also safer.

8.    Policies like the return of damaged goods or what happens when the products are not delivered on time must be pointed out clearly and crisply.

Creating a website that is entirely customer friendly and easier to navigate can bring you success in your e-Commerce business. So, hire best ecommerce website design in Deerfield Beach Florida.

Evolve Your Website with Website Development

An excellent website design is vital for getting the attention of all net surfers and for the success of your endeavour too. Unless you have a website that can give the viewers what they are looking for, you cannot evolve completely. That is why, it is crucial to get the help of the best web designing and Development Company to work magic on it. Web designing and development has a plethora of advantages attached to it.

·         Recognition and Goodwill

When a customer learns about your service or organization, the first thing he or she I going to do is to search online for your website. When you have an excellent web design and development, the client is bound to be impressed. Moreover, since that is the main aim of the whole process, your job will be half done.

·         Excellent Marketing Strategy

Who needs long and tedious advertising strategies anymore? Just a great web design can get people to take notice of your website, and what do you need more than this? The central idea of marketing is to make people aware of your products, right? An excellently formulated design and development plan can do the needful for you in a jiffy.

·         Make it User Friendly and Technically Reliable

None of us would like to browse through a website that has many clicking options or give us great trouble to browse through their web pages. A good website should be technical should and have friendlier and easy navigation options to get the netizens to enjoy the experience, rather than making it tedious for them.

Web designing a well as development involves many such things, combined, to make the website more useful and help it to evolve as one of the most successful websites for the search engines.

Hence, find a website development services in Brunei, with years of experience behind them, to create an excellent website to increase your business prospects.